September 2022 Social Media Updates

Oct 11, 2022 | Blogs

Social Media witnessed a lot of updates over different platforms over this month of September and users must be thrilled experiencing the novel features. Meta platforms have introduced not just user-friendly features but also to be vigilant about one’s security while in cyberspace. In addition, business-friendly features that have come over platforms like Instagram and Facebook are cheerfully welcomed by entrepreneurs. Visibility is a hurdle the job seekers endure and platforms like LinkedIn has come up with solutions for that. And much more has come in the houses of TikTok and Snapchat.

LinkedIn adds new features for Company Pages, including Post Templates and Link Stickers

LinkedIn has announced an outline of its latest set of updates for Company Pages, most of which already previewed in some capacity and now being rolled out on a much broader basis.

LinkedIn is giving its new post templates available to all company pages.

LinkedIn is making its new link stickers available for Company Pages too, which could enhance driving more direct response to your updates

LinkedIn has added a new ‘Our featured commitments’ section for Company Pages, where they will be able to express their most revered values.


Meta Adds Enhancing Options for Call Ads Plus New Callback Option

Meta has now announced some novel updates to its ‘Call Ads’ which are designed for the purpose of prompting Facebook and Instagram users to call your business for more details.

Meta is testing a new ‘callback’ option, which will provide people an option to request a call back from any business if they are too busy to attend their initial call.

Meta is also adding more objective provisions like adding more options within Call Ad campaigns, while also testing a new ‘pre-call’ feature, which will enable advertisers to provide additional context in their Call Ads (eg: link to their website) to enlighten potential customers before they make contact.

Meta’s also adding a 60-second call optimization option within various objectives for enabling businesses to ‘optimize their ads to reach people who are most likely to get engaged in a lengthy conversation’.

YouTube tests ‘Improved Comment Removal Notifications’ so as to keep check on violation of community guidelines

YouTube’s looking forward to be more cautious on content removals and violations, while also testing with a new form of analytics on average video performance benchmarks, and improved hashtag discovery, which could affect your planning and process.

On policy violations, YouTube’s action would be providing more context on comment removals through an updated system that will connect users through to the exact policy that they’ve violated while a comment gets removed.

Facebook tests ‘Subscribers Only’ posts which would enable you to restrict access to your post to ‘subscribers only’ for an initial period after uploading

Facebook is experimenting with a new post option which would restrict access to your post to subscribers only for an initial period after uploading– be that 24 hours, 48 hours, or even a week.

Instagram’s Testing a New Way to Use DMs to alert the followers about new posts to enhance engagement in the app

Instagram is testing a new option that seems to enable people to share the latest posts with their connections through DM, adding one other way to boost engagement in the app. This can enhance the reach for posts and people will not miss out on them in the feed.

WhatsApp Launches ‘Call Links’ feature which will enable you to share a link to invite others to join a group chat in the app

It facilitates an easy way to help enhance community connection and boost engagement, while brands could also use the same option to better connect with influencers and users, in a more direct and intimate way.

TikTok Rolls Out Comment Downvotes through ‘Thumbs Down’ feature to all its users to flag inappropriate responses to video clips

TikTok’s ‘Thumbs Down’ comment downvote option as displayed at the far right of each comment, provides a quick and simpler way for users to tag such, with the purpose to help TikTok identify negative behaviors in the app.

TikTok’s BeReal Clone App ‘TikTok Now’ is now available in markets outside the US

TikTok’s separate BeReal clone app is now available in regions outside the U.S., enabling people to download ‘TikTok Now’ and get daily prompts to post a ‘Now’ clip, showing what they’re about to do at a random time.

Youtube’s 2023 Priorities, as its new lead Neal puts in his letter

Neal Mohan, the new Youtube lead, explained the priorities of Youtube for 2023. He mentioned three key priorities- Supporting the success of the creators, building for the Youtube of the future and protecting the Youtube community. Youtube gives an impetus to the possibilities available for the creators and its users along with ensuring security by abiding with the Government guidelines. The best of Youtube is to come.

February Social Media Updates

February social media updates are very interesting and look beneficial for the users. Updates were addressing the security concerns and paving way for creators to generate more revenue from social media platforms. Certain steps welcome confusion and controversy however are justified by strong reasons by the app management.

Four Focus Points of Strategic Market Planning

Four focus points that need to be concentrated on to make an appropriate strategic plan which is sustainable for marketing- your brand, your customer, competitors and trends. These areas together make the plan strategic and help grow your business.

Seven Website Marketing Strategies to Increase Conversions

Various website marketing strategies help you have more conversions and hence promote your business. Seven strategies are discussed Knowing your target audience and their needs, social media marketing, optimising your website with SEO tools like relevant keywords, content marketing, email marketing and tracking progress.


January witnessed innovative social media updates across social media platforms like Instagram, Twitter, and LinkedIn. Facebook, Tikitok, Snap etc.. and has opened doors to digital marketing, entrepreneurs, creators and brands. Let’s get into the updates like Artifact by Insta founders, Lead forms on Instagram business profiles, newsletter showcase tool in LinkedIn etc…

A Beginner’s Guide to Digital Marketing

Digital marketing is easy to learn if it is done with a proper strategy with clear goals and objectives. Certain tips like maintaining social media presence, followers, talking to the point, being available for the followers, doing audits on time etc helps boost the process of digital marketing and in flourishing your business.

Why Should You Include Content Marketing In Your Business Strategy?

Content marketing is a significant factor of the whole marketing strategy and the reasons why it is so are explained. Content connects you with the audience, enlightens them, earns their loyalty, prompts them to engage, facilitates your business growth and makes you a thought leader besides the popularity in search engines.

December Social Media Updates

December 2022 witnesses social media updates, most of them welcoming greater changes in the new year. These updates are covered in the article including platforms like LinkedIn, Instagram, Twitter etc.

Seven Steps to Simplify your Buyer’s Decision

Seven steps to simplify the process of decision making of a buyer is discussed. Breaking the entire sales process to simple steps that a buyer can comfortably walk through is the key. Building a trust and avoiding complications helps the task easy.

November Social Media Updates

The various social media updates that came in November are discussed. It discusses about the alternate colour check marks outlined by Elon Musk, Pininterest’s newly taken support for many languages in the app, quizzes and new visual editing tools as added by Youtube, new protective tools and settings for youngsters by Meta, in-stream payments and new business search functionality launched by Whatsapp.

BlogsSeptember 2022 Social Media Updates