Social Media witnessed a lot of updates over different platforms over this month of September and users must be thrilled experiencing the novel features. Meta platforms have introduced not just user-friendly features but also to be vigilant about one’s security while in cyberspace. In addition, business-friendly features that have come over platforms like Instagram and Facebook are cheerfully welcomed by entrepreneurs. Visibility is a hurdle the job seekers endure and platforms like LinkedIn has come up with solutions for that. And much more has come in the houses of TikTok and Snapchat.
LinkedIn adds new features for Company Pages, including Post Templates and Link Stickers
LinkedIn has announced an outline of its latest set of updates for Company Pages, most of which already previewed in some capacity and now being rolled out on a much broader basis.
LinkedIn is giving its new post templates available to all company pages.
LinkedIn is making its new link stickers available for Company Pages too, which could enhance driving more direct response to your updates
LinkedIn has added a new ‘Our featured commitments’ section for Company Pages, where they will be able to express their most revered values.
Meta Adds Enhancing Options for Call Ads Plus New Callback Option
Meta has now announced some novel updates to its ‘Call Ads’ which are designed for the purpose of prompting Facebook and Instagram users to call your business for more details.
Meta is testing a new ‘callback’ option, which will provide people an option to request a call back from any business if they are too busy to attend their initial call.
Meta is also adding more objective provisions like adding more options within Call Ad campaigns, while also testing a new ‘pre-call’ feature, which will enable advertisers to provide additional context in their Call Ads (eg: link to their website) to enlighten potential customers before they make contact.
Meta’s also adding a 60-second call optimization option within various objectives for enabling businesses to ‘optimize their ads to reach people who are most likely to get engaged in a lengthy conversation’.
YouTube tests ‘Improved Comment Removal Notifications’ so as to keep check on violation of community guidelines
YouTube’s looking forward to be more cautious on content removals and violations, while also testing with a new form of analytics on average video performance benchmarks, and improved hashtag discovery, which could affect your planning and process.
On policy violations, YouTube’s action would be providing more context on comment removals through an updated system that will connect users through to the exact policy that they’ve violated while a comment gets removed.
Facebook tests ‘Subscribers Only’ posts which would enable you to restrict access to your post to ‘subscribers only’ for an initial period after uploading
Facebook is experimenting with a new post option which would restrict access to your post to subscribers only for an initial period after uploading– be that 24 hours, 48 hours, or even a week.
Instagram’s Testing a New Way to Use DMs to alert the followers about new posts to enhance engagement in the app
Instagram is testing a new option that seems to enable people to share the latest posts with their connections through DM, adding one other way to boost engagement in the app. This can enhance the reach for posts and people will not miss out on them in the feed.
WhatsApp Launches ‘Call Links’ feature which will enable you to share a link to invite others to join a group chat in the app
It facilitates an easy way to help enhance community connection and boost engagement, while brands could also use the same option to better connect with influencers and users, in a more direct and intimate way.
TikTok Rolls Out Comment Downvotes through ‘Thumbs Down’ feature to all its users to flag inappropriate responses to video clips
TikTok’s ‘Thumbs Down’ comment downvote option as displayed at the far right of each comment, provides a quick and simpler way for users to tag such, with the purpose to help TikTok identify negative behaviors in the app.
TikTok’s BeReal Clone App ‘TikTok Now’ is now available in markets outside the US
TikTok’s separate BeReal clone app is now available in regions outside the U.S., enabling people to download ‘TikTok Now’ and get daily prompts to post a ‘Now’ clip, showing what they’re about to do at a random time.
