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Reimagining Traditional Marketing Methods Through Creators
India’s creator ecosystem is huge and is on a surge of growth. The YouTube creator ecosystem contributed over Rs 10,000 crore to the Indian GDP in 2021. One of the new age parts of the creator platforms is short video platforms. The latest update in the Ambition box...
April 2023: Social Media Updates
The new financial year marked a grant entry with many social media updates across various social media platforms. Ever evolving digital world and the rising significance of social media platforms necessitate updating and innovations to live up to the users’...
Elements of an Effective Strategy in Digital Marketing and Development
Digital marketing is an essential aspect of businesses today, and developing an effective marketing strategy is crucial to the success of any digital business and its marketing campaigns. Therefore, it is essential to understand how to develop an effective digital...
March Social Media Updates
March, the financial year closing month saw a lot of major updates across different social media platforms. There were drastic decisions taken by the upper hierarchy and many promising and innovative steps enabling transparency and thereby gaining users’ trust. There...
Youtube’s 2023 Priorities, as its new lead Neal puts in his letter
Supporting the success of creators, building for the YouTube of the future, and protecting the YouTube community, Neal Mohan, YouTube's new lead addresses YouTube's priorities for 2023. Neal expresses his excitement about taking the lead position on YouTube. Looking...
February Social Media Updates
February saw a lot of social media updates including those giving impetus to addressing security concerns and paving ways for users to generate more revenue. Some moves by the app management seemed controversial but the reasons they presented seemed justifiable too....
Four Focus Points of Strategic Market Planning
As marketers and businessmen we very often land on the wrong areas while planning and try to correct ourselves later. Because when it comes to marketing, planning is very crucial and it should be built on a proper strategy focussing on the key areas of significance. A...
Seven Website Marketing Strategies to Increase Conversions
Have you ever wondered why companies make a big deal of aligning their mission and vision into their company website? Why does a website have to be designed and updated from time to time? Why is a daily check on it essential? A business website is the representation...
JANUARY SOCIAL MEDIA UPDATES
Social media platforms are surprising day by day with very innovative features enhancing user experience and wider business growth possibilities. January saw a lot of updates across various social media platforms like Instagram, Twitter, LinkedIn, Snapchat etc…...
A Beginner’s Guide to Digital Marketing
Are you new to digital marketing? And you have bigger aspirations but are clueless about how to achieve them? These are every beginner’s concerns but digital marketing is a world of possibilities and again you become the facilitator to create possibilities for other...