being a business owner social media has been the best and the easiest way to connect with your customers or potential customers. If you don’t have a presence on the social media you are really missing out the opportunity to get in touch with your audience who actually are willing to and even ready to be your customer. It does not matter what you are selling but all your buyers are present there and you have to be there too.
let us jump to the 5 things you have to keep in mind while you start using social media for your business.
- Know your buyers
The first and foremost important thing is to understand the segment who can be your buyers. Understanding your target audience on social media will give you ease to market your product to those potential buyers.
Let’s take an example of Daniel Wellington watches. It has only grown through its social media network like Instagram. They identified their audience and marketed accordingly which has taken the brand to $100m plus in profits in 2016.
- Organize content
Scheduling & organizing your content will save you a lot of time. Plan your content and then you can use tools like Hootsuite, buffer and sprout social. These tools will help you automate all your social media platforms and you can put it all on autopilot.
- Be unique
Your business represents your persona. Be different in creating & presenting your content & you are going to win the game. Do not try to copy anyone or any other brand, standing out from the crowd is the key to attract new customers.
- Own one platform
Once you know the target audience your business needs you can choose anyone platform where you have to own the game. For example, if your product’s target audience is business owners and CEOs then you should focus more on LinkedIn, on the other hand, if you are running a clothing or fashion brand, you should first dominate the platforms like Instagram or Pinterest. Well, it does not mean you only have to be on one platform but you have to own a single platform where most of your target audience is active.
- Be consistent & make relationships
Being consistent on social media is the key to keep your audience updated about the brand. You can build relationships over time, rather than asking for a sale right up front. It is found from a survey that 93% of the people who follow the small brands on their social media decide to make a purchase from that brand. When people engage with your organic content or ads, you can hop in and reply, it helps in building trust.
To conclude, I would like to say that social media is not only about knowing strategies but it is more about the way you execute the strategies in the right way and at right time.