When it comes to marketing in this modern world where internet is the beginning of all marketing activities, social media campaigning has become an integral part of it. It has become a new trend. It is low on investment yet as effective as the offline campaigns, might be more in some cases.

If you have been thinking about pitching into a social media campaign, you need to prep before you start with it. Going in blind is not very wise, and even though the potential is really huge but only if you know how to use it to your advantage.

Here are the top 5 things, which, according to us, should be kept in mind before you start your social media campaign:

1. Know your goals and define your success.

Before you start be clear about WHY you want to run this campaign. Make sure your goals are defined. You need to define which results will define the success of this campaign. Define your campaign results in numbers or charts or percentage. You can’t achieve what you don’t know.

2. Before you start your campaign, make a thorough research. Your research should include:

• Which platforms work best for me?
• Which and where is my target audience?
• What am I selling? What are my selling points?
• Who are my competitors and what advantages do I have over them?

3. Content

While running any campaign, content is the most important thing to be paid attention to. Your content can make or break your campaign. Make sure your content is catchy, with sufficient eye-catching visuals, slogans and contains enough descriptions of your brand, product or business.

4. Profile your ideal customer and identify your success indicators.

Knowing your right audience is highly important. The m ore you know your ideal customer, the easier it becomes to target them. Once it is done, you would want to monitor if your campaign is working well. To do so, you will need to identify the pointers that could mark the success of your campaign. This could be conversion rate, increment in sales, visitors, reach, mentions, shares and interaction on social media pages.

5. Your campaign may or may not go as you expect it.

Of course, you’d have expectations from your campaign, but you should be careful that you do not put too much on stakes. Social media campaigns are very common these days. The ones that work spread like a wildfire, and the ones that don’t die like the smoke seen by none. It is always useful if you keep a backup option on the back of your mind.

Social media campaigns are the new trending form of promotions these days, however, too many campaigns means too much competition. You need to think of something out of the box to make your campaign exceptionally good. Whether your campaign becomes a success or not depends on the amount of efforts and thinking you put into it.