What’s in a story? Who is the story for? Why are you telling it, and what is the message? In this digital world, brands now understand the power of stories to revamp their online presence. Brand storytelling is a buzzword being enthusiastically picked up by marketers worldwide. It is not about jotting down a story about how the company monetises itself by delivering people the needed goods. It is about enticing people’s attention and solidifying personal bonds with everyone from the target audience.
Marketers use brand storytelling to convey their purpose to their audience and build a community around their brand. Brand storytelling can enhance customer reverence, generate brand awareness and increase sales. It takes planning and thought to solidify a brand story that will be productive.
What is a Brand Story?
These days, brands contest vivid images of who they are—and these brands have incredibly passionate audiences to boost. Elements that influence your brand encompass your product, price, history, quality, marketing, in-store background, purpose, location, and other people think about your brand.
A true brand story communicates a business’s history, purpose, and values in a narrative that relates to consumers and makes audiences emotionally attached. A brand story is a heart, soul, and complete brand picture.
Why is Brand Storytelling important?
Telling a powerful brand story can get people interested in your company, creating an unforgettable experience. One should always aspire to be the first brand in people’s minds when they seek out the products or services they procure. A business has to show people worldwide that its brand is an ethical choice. They should use stories to attract like-minded individuals. The story is often the secret spice that makes a brand inspirational and a century-old company relevant.
Another objective of the brand story is to humanise the business, ensuring people can connect with it and foster a sense of acquaintance and individuality. Brands should plan on updating their story periodically as the world keeps changing, and brands should do the same. Brands shouldn’t be sceptical about adapting to current times.
Branding is a tool to grow your audience and increase sales within a robust market. Today, there are numerous possibilities for any product or service, so people prefer to interact with brands with the same values. According to some experimenters, shoppers are 55% more likely to buy products from brands with a story they enjoy.
What Makes A Perfect Brand Story
Attracting people by creating a long-term story curve and constantly showing them what you care about is the best way to attract and maintain their attention. Here are a few ways to create a more compelling story that communicates your authentic brand and drives customer conversions.
Clear Mission and Brand Personality
A brand must clarify its business mission to ensure exciting and rousing storytelling. The entire communication and interaction with the customers should be based on the mission the business runs after and its significance. Once the business has its mission statement and knows what makes its business unique in the marketplace, it can quickly identify its brand’s personality.
Make It Human
The most promising way to make a story appealing is to make it human. It is nice to start with the vitalities, tendencies, emotions and hopes to help consumers see the people behind any business rather than considering it abstract. Businesses should convey their passions or the challenges they faced along the way that have built the brand. They should communicate their experiences with clients that influenced the business concept.
It is a good sign for businesses if their story makes readers want to keep reading. It is even better if their brand story makes their potential customers research more about their brand. Thus, businesses need to accentuate their story’s discord to catch the attention and keep the readers on the horizon. Writing a long story won’t work. Businesses must infer and endow the main characters by speaking out loud about their business values.
Brands should be consistent with every value they profess to share. Customers are good at citing dishonesty, so it is adequate to stay consistent. Brands should avoid any paradox that may confuse their customers. Remember that they will depend on their perceptions and understandings. If the customers feel that the brand has violated their trust, then brands will likely lose a part of their audience.
Make sure to maintain authenticity and show your audience your company’s mission and why they should care about it. Don’t forget your story is only strong if it is well written and polished. Use these key elements to write a compelling brand story and help your company reach its true potential.