Social Media In June 2023: Important Breakthroughs

Jul 10, 2023 | Blogs

Monsoon has arrived and so does a rain of different updates across different social media platforms. New apps and policy ideas are brewing, instilling awe in the users. There’s good news for creators and more socialising possibilities. There were implicit and explicit forms of competition among the significant players which appeared in the form of new apps and features. Anyway, the users are receiving advanced features and similar but not identically featured apps. 

Let’s get into the major updates.

Meta is bringing the Social Media app i.e. Threads to capitalising the users’ unrest

Capitalising on the users’ unrest since the time Elon Musk started bringing different policies and changes on Twitter, Meta is introducing the Threads app. Meta is planning to launch its P92/Barcelona/Threads app by mid-July. Meta has sought to replicate the Twitter experience in the Threads app. In terms of functionality, – Threads posts can be up to 500 characters long and can include links, photos, and videos up to 5 minutes in length. Threads are similar to Twitter in case of its presentation in the main feed (with a lot of recommended content to start with). You can like, re-post, and reply to each update.

Meta is bringing its own In-Facebook App Store 

Meta’s experimenting with its own in-Facebook app store. This would enable developers to showcase their apps, and there will be an option for direct downloads for users, without them leaving Facebook. Meta hasn’t launched any official information about this project, as such. But Meta is exploring its options, and this will pave the way for app developers in the form of opportunities. This will be a game changer for those looking to make direct income from their Facebook and IG presence. App install ads would be the first step. If it works in one region, there is a high likelihood for Meta to enlist its army to push for the same in other markets.

LinkedIn is planning monetization opportunities for creators

LinkedIn is experimenting with ways possible for Creators and Creator mode users on the platform with monetization opportunities. LinkedIn is trying out a new collaborative posting option that would enable brands and influencers to share insights on ad campaigns, for the purpose of facilitating monetization. The app is now experimenting with a new shared analytics approach, which would enable Creator Mode users to share analytics data with businesses via collaborative campaigns. Building an ad revenue share program could be the next step. This new shared analytics element could play a key role in building LinkedIn as another monetization channel for creators.

Whatsapp to launch paid promotions on FB & Instagram without a FB account

Meta’s adding a new option that will allow businesses on WhatsApp to launch paid promotions on Facebook and Instagram, without a Facebook account. Now that the promotions can be undertaken by businesses based on Whatsapp on platforms like Facebook and Instagram. Note that, this doesn’t need the requirement of a Facebook account. This helps many small businesses. 

Youtube enhanced its Impersonation Policy to avoid the reuse of content

YouTube is bringing a change to its impersonation policy to combat rising misrepresentation and impersonation in the app. The updated rules will necessitate fan channels to explicitly state that they are not affiliated with the entity that they’re supporting. YouTube’s witnessing a rise in channels re-uploading content from popular creators, and presenting themselves as theirs. This is to maximise their audience reach and to build a monetizable audience in the app. This new impersonation policy approach will give YouTube more leeway to ban this behaviour outright. It could act as a bigger disincentive for those trying to monetize others’ work.

Many more significant updates happened across our social media platforms. We tried to cover the more useful ones. So just start experiencing the updates. For creators, it’s a sprawling period and time to reap the benefits presented by the apps. It’s time to evaluate and prioritise your activities on the most appropriate platforms for you. Make the best of the updates and revised policies and features.

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