5 Types Of Social Media Content To Sway Away The Attention Of Your Target Audience

May 13, 2022 | Blogs

Are you wondering how to deliver appropriate social media content consistently? Ignoring your social media content gives your foe a chance to puff up your engagement! The significance of content in social media marketing has skyrocketed in the past few years. It started as a medium to connect people and has unfolded into a wizard to connect brands with their target audiences.

The great Bill Gates, the richest man on the planet, once said, “Content is king.” To boost your social media engagement, you need to be posting engagement-provoking types of social media content. Using the right content will help you keep your page elegant and exhilarating. These two qualities are pivotal to keeping your fans and supporters engaged and ardent. Users on different social media networks scroll their feeds to see excellent and relevant content. Posting great content consistently helps you earn followers, likes, and comments.

If you strive to attain increased engagement, likes, shares, and followers from your social media content, ask yourself what content will give you the most value and return on investment (ROI). There are different ways to comprehend what your customers love. Based on that, you can create content for social media networks. Here, we will discuss 5 types of social media content that will boost your traffic and engagement and wow your fans.

Educational Content

Long-form content earns more social shares than short-form content as it provides a rich information source to the users. Educational content, especially infographics, fetches considerable shares and how-to and list-type posts. Readers too prefer longer articles to shorter ones. Content created specifically to educate is the next step in showing readers and potential users why your website or product is worth gluing around.

Educational content appeals to the rationality of the users. It is like the one we go for here at Eerlik Media with posts/blogs like the one you’re reading. You can use educational content such as free resources, video training, infographics, FAQs, industry research, case studies, tips and tricks, and how-to posts.

Inspirational Content

Inspiration does not necessarily have to be narrated in a picture. The best kind of inspiration often comes in case studies, customer feedback, stories of failures, and challenges that successful personalities have faced. Inspirational content enables consumers to imagine how a product or service will bolster their life by seeing it through the eyes of others.

Inspirational content isn’t just about making people feel better about themselves; it’s about showing how your brand, message, goods, and services can make them feel better. You can include different inspiration content in your posts, including quotes, amazing facts/trivia, personal stories of triumph, and images.

Entertaining Content

Why is the entertainment factor important in content? People remember emotionally charged events rather than boring ones. If you connect emotion to a piece of content, you are more likely to engage people with your content. Entertaining content is full of humor and often highly shareable. People like to laugh or be amused, making us feel good when sharing that positive content with others.

From a marketing perspective, entertaining content can help humanize a company into people just like their audience. It’s undoubtedly a surefire way to connect people with your brand. Think about what kind of content captivates people and keeps them coming back.

Promotional Content

People love free things. In 1887, Coca-Cola first initiated the concept of coupons that customers could redeem for a complimentary glass of Coke at any store. Since then, this has thrived in popularity and given birth to other forms of promotional content, varying from discounts to free offers and distributing freebies. You have to focus on the benefit and value you provide to your target audience. 

Sometimes it’s hard to develop ideas that will help you stand out from the competition. After all, promotional giveaways are hardly a new marketing tactic. Brands have been using giveaways since the marketing has existed, hoping to generate interest and sales for their products or services. You can create promotional content, including promotions, coupons, discounts, freebies for sign-ups, client testimonials, webinars, and giveaways to keep the audience engaged.

Interactive Content

Keep your content and social posts optimistic and assure you’re making it easy for your audience to shell out. Add images, videos, and CTAs to enhance your content’s effectiveness and attain measurable results. The use of infographics can help you to educate and inform probable buyers. You can also conduct awareness with a quiz. Using animated GIFs also has the same benefits as video without turning the content into a passive experience.

Deepen connections with your audience by creating social media contests and user-generated content that motivates your audience to participate. Use polls to discover more about your audience and their interests. AMA (Ask Me Anything) is also fun to engage your audience.


To get the most value out of your social media content, you could try any of the five social media content categories discussed above. The unfolding and maturing social platform algorithms make it harder to induce engagement with social media posts. However, by referring to some simple tips, you can make your content more beautiful to more people.

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