December Social Media Updates

Jan 10, 2023 | Blogs

The last month of the year witnessed few updates across various social media platforms, most of them welcoming bigger changes to be seen in the upcoming year.

A lot happened in the previous months including severe layoffs which drew drastic consequences in the user’s approach and mindset. Now let’s see what happened in December 2022.

Table of Contents

LinkedIn previews B2B products and new job search options upcoming in the new year

New job category filters and improved search options for product listings, some of the planned updates of LinkedIn for 2023 were previewed this December. Over 90,000 product listings are now active on the app with the introduction of provisioning listing of business products on their pages on the platform.

LinkedIn started new job filters which will help job seekers as the filters align with what people are searching for in their next position. LinkedIn will soon test new job listing categories, based on location, company, role flexibility and other factors.

LinkedIn’s also looking forward to adding new category filters for its product listings on the app, offering more discovery potential for its B2B product pages, which it first launched back in 2020.

Instagram chief Adam Mosseri provided some insight on the platform’s three key priorities for 2023

As per Mosseri, Instagram’s key elements of focus are:

1. Inspire people to be creative

You can expect to see Instagram adding more visual customization and editing tools, with a more specific focus on AR creation, and integrating 3D objects and experiences in the app.

2. Help people discover things they love

This offers both an opportunity and a major risk for IG, because in order to do this, it needs to shift user behaviour away from what they know and love (seeing the latest posts from people and profiles that they’ve chosen to follow) and into a completely new, TikTok-kinda experience, which is not geared around your own curated social graph.

3. Spark connections between people

Instagram’s been looking to feed into more people now sharing and discussing posts in DMs and Stories, which is a new shift in social engagement. New additions like ‘Notes’, which enables users to share a conversation prompt in a Stories-like bubble above your Direct inbox are steps in similar thoughts.

This will help to trigger new conversations and engagement opportunities in the app, which could help IG differentiate itself from other apps for engagement around content, as opposed to just focusing on the content itself.

Instagram launches 2022 recap templates for reels

Instagram’s 2022 recap templates were available globally for several weeks into 2023. Once uploaded the recap, it will remain on the Reels tab of respective IG profiles.

Narrations were by popular celebrities and all users had to do was choose one template and add their videos and pictures of 2022 to create a dedicated recap reel.

Updated Format for Tweet View Count Display

The updated format wouldn’t display view counts on tweets in timelines, however, when expanded, the view count on any tweet will be visible.

Highlighting view counts specifically will help people understand how much reach their tweets are getting, which, in turn, might encourage more tweet creation and activity on the platform.

Priority Tweet Ranking, Longer Video Uploads to Twitter’s Blue Subscribers

Twitter’s updated Twitter Blue subscription package adds two more elements now live for paying subscribers, including a prioritised ranking of subscriber tweets.

The highlight of the updated Twitter Blue remains the blue checkmark for paying subscribers so that they can appear as ‘legacy’ checkmark holders in the app. In addition to this, Twitter has also promised to incorporate other enticements for the monthly payment.

Several updates have been undertaken for better experience and functioning. Many new features will be welcomed in the new year which was previewed in December. Advancements in technology to make platforms user-friendly through the updates are welcome. Let’s hope to see better changes in the world of social media in the new year.

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Youtube’s 2023 Priorities, as its new lead Neal puts in his letter

Neal Mohan, the new Youtube lead, explained the priorities of Youtube for 2023. He mentioned three key priorities- Supporting the success of the creators, building for the Youtube of the future and protecting the Youtube community. Youtube gives an impetus to the possibilities available for the creators and its users along with ensuring security by abiding with the Government guidelines. The best of Youtube is to come.

February Social Media Updates

February social media updates are very interesting and look beneficial for the users. Updates were addressing the security concerns and paving way for creators to generate more revenue from social media platforms. Certain steps welcome confusion and controversy however are justified by strong reasons by the app management.

Four Focus Points of Strategic Market Planning

Four focus points that need to be concentrated on to make an appropriate strategic plan which is sustainable for marketing- your brand, your customer, competitors and trends. These areas together make the plan strategic and help grow your business.

Seven Website Marketing Strategies to Increase Conversions

Various website marketing strategies help you have more conversions and hence promote your business. Seven strategies are discussed Knowing your target audience and their needs, social media marketing, optimising your website with SEO tools like relevant keywords, content marketing, email marketing and tracking progress.

JANUARY SOCIAL MEDIA UPDATES

January witnessed innovative social media updates across social media platforms like Instagram, Twitter, and LinkedIn. Facebook, Tikitok, Snap etc.. and has opened doors to digital marketing, entrepreneurs, creators and brands. Let’s get into the updates like Artifact by Insta founders, Lead forms on Instagram business profiles, newsletter showcase tool in LinkedIn etc…

A Beginner’s Guide to Digital Marketing

Digital marketing is easy to learn if it is done with a proper strategy with clear goals and objectives. Certain tips like maintaining social media presence, followers, talking to the point, being available for the followers, doing audits on time etc helps boost the process of digital marketing and in flourishing your business.

Why Should You Include Content Marketing In Your Business Strategy?

Content marketing is a significant factor of the whole marketing strategy and the reasons why it is so are explained. Content connects you with the audience, enlightens them, earns their loyalty, prompts them to engage, facilitates your business growth and makes you a thought leader besides the popularity in search engines.

Seven Steps to Simplify your Buyer’s Decision

Seven steps to simplify the process of decision making of a buyer is discussed. Breaking the entire sales process to simple steps that a buyer can comfortably walk through is the key. Building a trust and avoiding complications helps the task easy.

November Social Media Updates

The various social media updates that came in November are discussed. It discusses about the alternate colour check marks outlined by Elon Musk, Pininterest’s newly taken support for many languages in the app, quizzes and new visual editing tools as added by Youtube, new protective tools and settings for youngsters by Meta, in-stream payments and new business search functionality launched by Whatsapp.

How to Identify Customers’ Struggles and Create Useful Articles

The article discusses creating useful articles based on customers’ struggles. It explains in detail six guaranteed ways it is possible to create articles accordingly like collecting questions commonly raised by customers, thereby knowing the customers’ problems, identifying the content audience shares the most with monitoring and using Google analytics for ultimately forming buyers’ persona.