The new financial year marked a grant entry with many social media updates across various social media platforms. Ever evolving digital world and the rising significance of social media platforms necessitate updating and innovations to live up to the users’ expectations and stay ahead of the competition.
April was quite a month of a lot of updates across several social media platforms. Let’s have a look at the important updates and happenings.
The Social Media Platform, Twitter is planning to make creator subscriptions a Twitter Blue-only feature
The social media, Twitter’s looking to start yet another treat for Twitter Blue subscribers, with creator subscriptions soon to be made exclusive for paying Twitter users. Twitter’s new creator subscription program will enable all users with 500 followers to monetize their Twitter presence, by offering add-on and exclusive content for paying subscribers. The program was originally restricted to users with over 10k followers, but this updated variation will allow more Twitter users to make money from their content – if they can provide adequate add-on incentives.
Creators will be able to charge $2.99, $4.99, or $9.99 per month for access to their exclusive elements, with the whole revenue going to creators for the first year.
Meta aims to integrate shopping elements for Instagram and Facebook ads
To allow in-stream buying more efficiently, and to encourage the use of its improving AI ad targeting options, Meta is making some changes to Shop ads on Social media i.e. Facebook and Instagram.
Meta finds that referring users to a website to make a purchase performs less in driving user action as compared to shops that have checkout enabled in-app. Hence, Meta decided to remove the option to host Shops that refer buyers to a third-party website, with brands either running a fully enabled shop in-app or not able to run Shop ads. Meta is planning to upgrade its in-stream shopping tools with a range of new features, which will see Shop ads integrated into its Advantage portfolio of automated ad solutions.
New custom CTA buttons for LinkedIn premium member profiles
Social Media LinkedIn’s rolling out a novel feature for LinkedIn Premium subscribers that’ll let the users add a custom CTA button to their profile, which will direct profile visitors to a specified URL from your LinkedIn presence. Note that this is specifically for Premium Business users, which is slightly costlier than Premium Career, the cheapest of LinkedIn’s Premium packages.
The new ‘Custom Button’ option will be available in your profile settings, and will provide six preset CTA options to choose from:
- Visit my store
- Visit my website
- View my portfolio
- Visit my blog
- Request a Consultation
- Sign up for a demo
Once you’ve chosen the button you want, you can enter the URL of your choice, and visitors can land there. This could be a good way to prompt more direct traffic from your LinkedIn presence, with a wide set of choices to promote your business offerings.
Whatsapp brings the capacity to log into your account on the app on multiple devices
The update will let you use the same WhatsApp account on multiple devices so that you can maintain your chats even while switching.
As explained by WhatsApp:
“A feature highly requested by users, now you can link your phone as one of up to four additional devices, the same as when you link with WhatsApp on web browsers, tablets, and desktops. Each linked phone connects to WhatsApp independently, ensuring that your messages, media, and calls are end-to-end encrypted, and if your primary device is inactive for a long period, we automatically log you out of all companion devices.”
On top of that, WhatsApp’s also developing an alternative method to link to companion devices.
TikTok discusses key creator collaboration tips for brands in their new guide
TikTok has published a new guide ‘Making Creator Marketing Easy’ on how to tailor effective influencer marketing campaigns in the app, based on user insights. It has incorporated learnings from the best-performing videos on its Creator Marketplace brand connection platform.
It is an 11-page overview of key connection and creation techniques to help improve your creator collaborations, including notes on how to plan your campaigns, how to connect with the right influencers and more. It’s a handy guide, which could help you take a more effective approach to influencer collaborations in the app.
The updates were quite intriguing and some were a little controversial and suspicious. However, the digital market is sprawling and the apps have to evolve accordingly. New features and updates are a part of healthy survival in the competitive market.