JANUARY SOCIAL MEDIA UPDATES

Feb 8, 2023 | Blogs

Social media platforms are surprising day by day with very innovative features enhancing user experience and wider business growth possibilities. January saw a lot of updates across various social media platforms like Instagram, Twitter, LinkedIn, Snapchat etc… Digital marketing has seen hope through innovative arrivals over different platforms boosting the capacities of entrepreneurial activities. 

Let’s go through the social media updates for January.  

A new social app from the house of Instagram founders 

Instagram founders Kevin Systrom and Mike Krieger are launching a new social app focusing only on the content rather than the social elements at least at the beginning phase now. 

The new app is named ‘Artifact’ because it is a combination of articles, facts, and artificial intelligence. It is designed to provide users with a curated news experience, based on their engagement and interests.

Artifact aims to use the similar machine learning-fueled approach that has propelled TikTok to heights, by using the in-app actions as indicators to curate users’ personal experience instead of relying on their social graph to define what they see.

Artifact is also developing a following feed, as well as messaging, but they are mainly focusing on using advanced machine learning to keep users engaged.

Artifact will be selective about the publishers and content that it lets into the app, and will censor posts that promote falsehoods. 

More Transparency in paid partnerships from now with Twitter updates

Twitter’s now reinforces its stance that all paid partnerships must be disclosed with the #ad tag in the tweet. Twitter also says that #paidpartnership and #sponsored are acceptable disclosure tags.

On top of abiding by the Twitter Rules, users, including creators and brands, that participate in Paid Partnerships are responsible for complying with all applicable laws and regulations in addition to all advertising laws and FTC regulations including the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising. If failed to do so, Twitter says, could result in ’enforcement actions.

The update comes as various governments look to implement new measures to ensure transparency in influencer marketing partnerships.

Twitter’s update works to align with regulatory expectations, while still enabling brand deals in the app. Twitter doesn’t have paid partnership tags like Meta and hence its disclosures are even more reliant on user action. 

Instagram adding impetus to business profiles through Lead Forms as a CTA button option

Good news for digital marketers – Instagram has added a new ‘Lead Form’ option within your IG business profile, which provides new ways to generate direct response from your business in the app.

As per the new feature, you can select ‘Add Lead Form’ as an action button on your profile. You can choose either a standard data collection CTA, or add custom questions, to further deal with queries.

The process enables you to choose multiple-choice or short-answer responses, providing another way to gather insights from your IG profile visitors.

It could be a good way to further drive interest coming from the app, and gather more information for follow-up and planning.

A new ad campaign in Snap to provide its AR offerings 

AR is a key area focus for Snap, and although operating at a much lesser scale than Meta and Apple also invests in big AR projects, Snap has continued to rise above its weight in this area, by consistently coming out with AR content that grabs attention, and engages audiences.

While Meta is still struggling to maintain relevance with younger audiences, Apple has leaned on Snap to help showcase its advanced AR tools over time for the same.

Snapchat has its finger on the pulse and hence virtually every AR trend – from anime filters to baby faces, from crying faces to vomiting rainbows – all of these have originated from Snapchat and has persisted over time, even with other platforms like TikTok entering the same realm.

Tap into newsletter growth easily as LinkedIn adds new newsletter showcase tools 

Newsletters have continued to grow, with LinkedIn recently reporting that newsletter creation in the app was up 10X year-over-year while it was becoming inert on other platforms.

LinkedIn’s rolling out one-click subscribe URLs and embeddable buttons, make it smoother to guide people to your Newsletter and subscription page.

The link can be shared on social media, email, or a website, and will direct users directly to LinkedIn to subscribe.

LinkedIn also displays newsletters in search results under the creators’ names.

That adds another showcase for your newsletter, which will help to raise awareness and subscriptions.

You can add your Newsletter in the ‘Featured’ placement on your LinkedIn profile, while LinkedIn’s also adding custom SEO titles and descriptions to control how articles show up in search engines.

“Authors can look at any article they’ve created, click on the “Publishing menu” in the top left corner, and click “Settings” to begin customising how they’d like their SEO title and description to appear in searches.”

Thus, it was a great start in 2023 for digital publishing of content, marketing and social activities with the implementation and introduction of several features and innovative social media updates across various social media platforms. Let’s make sure the advancements are utilised and updates are verified and used to enhance the business opportunities and social media experience.

Youtube’s 2023 Priorities, as its new lead Neal puts in his letter

Neal Mohan, the new Youtube lead, explained the priorities of Youtube for 2023. He mentioned three key priorities- Supporting the success of the creators, building for the Youtube of the future and protecting the Youtube community. Youtube gives an impetus to the possibilities available for the creators and its users along with ensuring security by abiding with the Government guidelines. The best of Youtube is to come.

February Social Media Updates

February social media updates are very interesting and look beneficial for the users. Updates were addressing the security concerns and paving way for creators to generate more revenue from social media platforms. Certain steps welcome confusion and controversy however are justified by strong reasons by the app management.

Four Focus Points of Strategic Market Planning

Four focus points that need to be concentrated on to make an appropriate strategic plan which is sustainable for marketing- your brand, your customer, competitors and trends. These areas together make the plan strategic and help grow your business.

Seven Website Marketing Strategies to Increase Conversions

Various website marketing strategies help you have more conversions and hence promote your business. Seven strategies are discussed Knowing your target audience and their needs, social media marketing, optimising your website with SEO tools like relevant keywords, content marketing, email marketing and tracking progress.

A Beginner’s Guide to Digital Marketing

Digital marketing is easy to learn if it is done with a proper strategy with clear goals and objectives. Certain tips like maintaining social media presence, followers, talking to the point, being available for the followers, doing audits on time etc helps boost the process of digital marketing and in flourishing your business.

Why Should You Include Content Marketing In Your Business Strategy?

Content marketing is a significant factor of the whole marketing strategy and the reasons why it is so are explained. Content connects you with the audience, enlightens them, earns their loyalty, prompts them to engage, facilitates your business growth and makes you a thought leader besides the popularity in search engines.

December Social Media Updates

December 2022 witnesses social media updates, most of them welcoming greater changes in the new year. These updates are covered in the article including platforms like LinkedIn, Instagram, Twitter etc.

Seven Steps to Simplify your Buyer’s Decision

Seven steps to simplify the process of decision making of a buyer is discussed. Breaking the entire sales process to simple steps that a buyer can comfortably walk through is the key. Building a trust and avoiding complications helps the task easy.

November Social Media Updates

The various social media updates that came in November are discussed. It discusses about the alternate colour check marks outlined by Elon Musk, Pininterest’s newly taken support for many languages in the app, quizzes and new visual editing tools as added by Youtube, new protective tools and settings for youngsters by Meta, in-stream payments and new business search functionality launched by Whatsapp.

How to Identify Customers’ Struggles and Create Useful Articles

The article discusses creating useful articles based on customers’ struggles. It explains in detail six guaranteed ways it is possible to create articles accordingly like collecting questions commonly raised by customers, thereby knowing the customers’ problems, identifying the content audience shares the most with monitoring and using Google analytics for ultimately forming buyers’ persona.

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