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Rise Above Your Competitors With A Perfect Brand Story

Rise Above Your Competitors With A Perfect Brand Story

What's in a story? Who is the story for? Why are you telling it, and what is the message? In this digital world, brands now understand the power of stories to revamp their online presence. Brand storytelling is a buzzword being enthusiastically picked up by marketers...

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Social Media Updates July 2022

Social Media Updates July 2022

With July coming to an end, you will likely be seeing a lot of changes or updates to your favorite social media apps to improve the user experience and ensure users are attracted to apps. As the apps increase in demand, the updates get more continual, which makes some...

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Social Media Updates Archive June 2022

Social Media Updates Archive June 2022

Social Media Updates Archive June 2022 Social media is the ultimate equalizer. Social media platforms these days are a necessity for both individuals and corporations. Its importance in our lives is now absolute. Facebook, Twitter, Instagram, WhatsApp, Snapchat,...

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Moment Marketing- What’s in the moment?

Moment Marketing- What’s in the moment?

Moment Marketing- What's in the moment? “The Internet is becoming the town square for the global village of tomorrow.” – says Bill Gates, Founder of Microsoft. Digital marketing is all about laying your message where your audience browses. It is constantly evolving,...

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Predictions in the Future of Marketing Post-Pandemic

Predictions in the Future of Marketing Post-Pandemic

As we glide past the year-mark of the widespread epidemic, companies have halted and recognized the unpredictability of their businesses over the last year. The organizations fundamentally changed the way they do marketing, think, behave and consume in 2020-2021, and...

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Branding, A Powerful Tool to Connect Customers Emotionally

Branding, A Powerful Tool to Connect Customers Emotionally

"Your brand is what other people say about you when you're not in the room." – Jeff Bezos, CEO of Amazon while talking about branding. Brands and products are two different things. The brand is something a consumer buys, while the product is what a company makes. The...

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